Paul “P-Rod” Rodriguez is a professional skateboarder-turned-entrepreneur and Founder of Primitive. Even as a skater, it’s not all fun and games – you have to be a business person, first and foremost, if you want to succeed.


Paul shares the mindset he’s used to crush it in the skating world, how he started his career before turning 12, what it takes to be a pro, how he constantly pursues his best, and what it takes to stand out online.



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