Increasing Audience Engagement, Strategic Partnerships, Creating New Content, Monetization
Over 1 Year
Instagram, Youtube, Twitter, Facebook
Paul Rodriguez, also known as “P-Rod” was recognized as a prodigy at the young age of 14, only two years after he started skating. P-Rod was one of a few skateboarders to form the Nike SB team, and later, Paul was the first skateboarder to be endorsed as an official Nike Athlete, as well as the first Mexican American to earn a signature shoe for Nike. Since his relationship with Nike kicked off, he’s release 10 Signature shoes with the brand and won 4 X-Games. Paul is also an actor and entrepreneur, as a founder and investor in companies including Primitive Skate, Saint Archer Brewing Co. and Villager Goods.